Looking back at the year in food, we feel more strongly than ever that we are part of a larger movement towards healthier eating. As this article from NPR points out, evidence of these trends can be seen in the biggest producers. Reacting to consumer demands, even McDonald’s has taken steps to use healthier, more sustainably produced ingredients. This shows that clearly we are part of a larger movement changing how everyone eats, not just those already shopping at Whole Foods.
We at Butter Beans are often told that we are just providing good food to a small niche. This article proves that change we are part of is now reaching all parts of the food system and our “niche” is only growing. Sales of foods marketed towards health and sustainability conscious consumers surged in 2015, indicating that a much larger trend is only beginning. As the health benefits of nutritious eating become more and more apparent (especially for young kids in schools), all kinds of consumers are acting to create a change.
If you believe in critical tipping points that propel major changes, this past year hinted that one such shift may lie near on the horizon. Often the best way to measure the success of a movement is to follow the actions of the largest and most influential actors in the industry. The fact that big, highly profit-driven companies such as Kraft are seeking to include more natural ingredients in their products makes us hopeful for the future. Healthy foods are no longer just for yoga-moms and crunchy-foodies; now all kinds of Americans are showing concern for the kinds of foods carried by even large chain supermarkets and fast-food joints. This is how a paradigm shift occurs. At Butter Beans, we see everyday how we can shape the next generation of healthy, food-educated consumers to demand that America becomes a nation that embraces nutritious food.