Shifting some of their focus away from sugar loaded sodas and slurpees, 7-Eleven announced that by 2015 they aim to have “20 percent of sales come from fresh foods, up from about 10 percent currently.”
Why are fresh food choices popping up all of a sudden? Joseph M. DePinto, the chief executive of 7-Eleven says, “We’re aspiring to be more of a food and beverage company, and that aligns with what the consumer now wants, which is more tasty, healthy, fresh food choices.” Another reason why fresh foods are desirable to 7-Eleven is due to the drop in cigarettes sales. To make up for those losses they are hoping that fresh food options will help sustain their profits.
An example of a fresh food product they are rolling out is their “bistro snack protein pack”, similar to the ones you find at Starbucks that include “cheddar cheese cubes, grapes, celery, baby carrots and hummus.” A much better choice when compared to their slurpees, packed with high fructose corn syrup, natural flavors, sodium benzoate, and lots of artificial food dyes.
As the food movement continues to gain momentum, we as consumers should uphold our voices and beliefs. As we vote with our dollars and forks, we will undoubtedly continue to see change unfold before our very eyes.
Photo courtesy of time_anchor