A restaurant serving items like a Farmer’s Market Frittata, Kabocha Squash Risotto, and a Kale-Banana Smoothie typically wouldn’t lead one to assume that it had any type of connection with one of the largest fast food companies in the world. Yet LYFE Kitchen just may be the exception to that rule.
The brainchild of former McDonald’s president and chief operating officer, Mike Roberts, LYFE Kitchen represents the newest addition to the ever-expanding fast food world. Offering both restaurant-style food options as well as some grocery store items, the company strives to “promote sustainability,” working with suppliers that provide healthier and ethically-sourced products. “LYFE” is an acronym for love your food everyday, a message that the company encourages their customers to practice on a daily basis.
Yet, LYFE Kitchen does not simply aim to do well just in the kitchen. They are also committed to helping the general public become more knowledgeable about nutrition. In their words, they are just trying to engage our “Sixth Sense,” or our “intrinsic desire to do what’s right.”
LYFE Kitchen does so by implementing environmentally sound architectural designs for their Ca, sourcing ingredients responsibly, utilizing green packaging for grocery store items, as well as donating a portion of their proceeds to charities that focus on bettering the health, nutrition, and overall wellness of communities through the U.S.
Roberts recognizes the differences between McDonald’s and LYFE Kitchen, yet is grateful for his nearly 30 year stint there. Roberts says, “I had a great experience at McDonald’s. Now I want to bring farmers, growers, and restaurateurs together. That’s what I am about.”
The product of two seemingly disparate trends in today’s food world–fast food speed and nutritious sustainability–LYFE Kitchen is all about enjoying food while doing good for both your body and the world. Although there are only two locations in California as of now, the company plans to expand with ten more locations in the next year, in cities like New York and Chicago.
LYFE Kitchen has managed to become an exemplar model of an eco-friendly fast food restaurant. Hopefully, other restaurants of the same structure will strive to be as socially conscious as they are.
For more information about the origins of LYFE Kitchen, read a recent interview with Roberts from Wired magazine.